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Spalding.com was named as Macrodmedia's Site of the Day on July 12, 2005. Macromedia, the company that makes FLASH and other products to author websites, identified Spalding's new website for its highly creative and interactive components. On the same day it was honored, Spalding reported a 132 percent increase in website traffic. The site, designed by Visual Concepts, Inc. (of Windsor, CT), used Macromedia Flash MX 2004 to create interactive features for Spalding's recently launched "True to the Game" branding campaign. The site features video interviews with NBA commissioner David Stern and Auburn University coach Tommy Tuberville, as well as interactive displays of Spalding's products for various sports. ABOUT SPALDING Spalding is a leading producer and marketer of basketballs, backboards, footballs, volleyballs and soccer balls under the Spalding and Huffy Sports brand names and softballs under the Dudley brand. Spalding is the official basketball supplier of the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), the official backboard of the NBA and NCAA, the official volleyball of the King of the Beach Volleyball Tour, the official soccer ball of the Major Indoor Soccer League (MISL) and the official football of the Arena Football League (AFL) and Pop Warner. Acquired by Russell Corporation in May 2003, Spalding consists of three business units, Spalding Headquarters in Springfield, MA; American Athletic, Inc. (AAI) in Jefferson, IA; and Huffy Sports, in Sussex, WI. The three brands, collectively combined, are now part of the largest basketball equipment provider in the country. AAI is the leading seller of gymnastics equipment in the country as well as institutional basketball backboards; and Huffy Sports, is a leader in basketball backboard systems. For more information, visit www.spalding.com. |
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